The official spot "Two shepherds"

Join the Miracle of Animation! - is the formula that invites Romanian and international audience to a session of intense screenings and special events by Anim'est. For the 5th consecutive year, the campaign to promote the festival is signed by Ogilvy.

In addition to this year's visuals, Anim'est and Ogilvy are releasing the festival's official spot.

"The new Anim'est spot, "Two shepherds", has a special humor. We started with undressed sheep, perverted shepherds and a scared check man... it was time for a miracle. Still a shepherd, still a sheep pen, but this time he makes an uplifting appearance in a Romanian onion. What could be more Eastern than this?", explains Cristian Simion, Group Creative Director Ogilvy.

However, it is not easy to do an animation in an onion. Not even in terms of production. The idea came after several short meetings of 7-8 hours and it resulted in a spot by the production company called Abis, by filmmaker Ali Ali. Founder of creative agency Elephant Cairo, Ali Ali has received three trophies at Cannes Lions, the most important festival dedicated to advertising professionals. One of the best known and best loved commercials made by Ali Ali is "Never Say No to Panda".

Dani Macarie, Albert Nica, Cristian Diţă, Cristian Simion and Oana Boghici, from Ogilvy, were involved in the the making of "Two shepherds".

"Fortunately, this is one of the few projects where there is little of a client and an agency, but a team and this team's idea was to make everything as realistic as possible, sometimes even too realistic, because the sheepfold that we filmed in smelled like a real one from a mile away. The last step, and the hardest to do, was the animation itself that people worked on for more than three weeks. So when it turned out to be as we imagined it, we thought it was a miracle", said Cristian Simion.