Augmented reality @ Reniform Production

Reniform Production is a Romanian animation studio that in 2019 started developing new ways of using animation and reaching the public with animated stories through augmented reality (AR), integrating cultural or commercial projects in the Reniform App, the studio's in-house app. Ioana Nicoară will show some of the projects developed using this technique. 

Ioana Nicoară (b.1990) always knew she wanted to be a visual creator, so she graduated from the Bucharest University of Arts. But she couldn’t really predict that, starting from 2012 on, fate would lead her to work as an animator, sometimes art director or scriptwriter, for important Romanian animation productions, such as The Magic Mountain (2015) or The Blissful Accidental Death (2017), also for commercials and other various cultural projects. Her work in animation meets her painting studio practice and also her interest in developing augmented reality (AR) projects. Working alongside Reniform Production, her main aim is to create new ways of using animation and stimulating awareness for cultural values and artistic expression at large.