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The Miracle of Animation unfolds | The 2013 Anim’est Official Spot
Anim’est takes place between October 4 and 13.
The biggest film festival in Bucharest and one of the most important events of its kind in Europe asserts itself by the choice of films, events and guests, as well as the visuals and its promotional spots, always bold and fun.
For the 6th consecutive year, the Ogilvy agency signs the promoting campaign for the Anim’est International Animation Film Festival. Keeping last year’s formula, Join the Miracle of Animation!, as well as the hero, this year’s spot is directed by Radu Muntean.
We loved last year’s shepherd. We liked how the animation made the miracle even more miraculous. So we decided to create a sequel. Our friends at Animest agreed to the new scenario and Abis agreed again to help with the production. That’s how we got one of the best known Romanian directors, Radu Muntean. The fact that he also liked the new script was picked up upon the way we worked together and is best seen in the final result that we hope will also please the audience, said Dani Macarie, Ogilvy creative director.
If in last year's spot the animation made its appearance in an uplifting onion, this year, the public is invited to attend a number of other "miracles".
The team that worked to complete the spot is composed of: Cristian Simion - copywriter, Cristian Dita - art director, creative director Dani Macarie, Albert Nica - executive creative director.
Radu Muntean is one of the most important Romanian directors. In 2002 he wrote and directed his first feature film, Furia (Anger), selected at international film festivals in Montpellier (France), Mannheim (Germany), Thessaloniki (Greece), Sofia (Bulgaria), Palic (Serbia). His next project, Hârtia va fi albastră (The Paper Will Be Blue) was awarded, among others, with the The Best Film Award at the International Eurasia Film Festival in Antalya. Boogie (2008) and Marți, dupa Crăciun (Tuesday, after Christmas) (2010) were selected at the Cannes Film Festival.